Machinery industry characteristics

Sep 27,2024

At present, many machinery and equipment industries only understand the promotion method of bidding ranking, and have little understanding of other promotion methods. The cost of bidding promotion is very high, coupled with the rapid rise of enterprise labor costs, enterprise promotion costs will continue to soar.

It is understood that the machinery industry has the following characteristics: 1. Generally speaking of machinery and equipment manufacturers, people are easy to associate the price is high, so the general business owners believe that machinery and equipment manufacturers can not do e-commerce, impossible to online transactions. 2, the picture can not show the characteristics of the product. General equipment can not only by the appearance of the manufacturer can judge the quality or performance of the equipment, and some equipment is large, the picture is not good, the details can not be reflected. 3. Inconvenient transportation. Mechanical equipment is generally relatively large, not suitable for long-distance transportation. 4. Some trouble after sale. After the sale of many devices, some offline services will be involved, such as installation, commissioning, repair, maintenance and so on. In this situation, it is imperative for enterprises to carry out Internet marketing promotion.

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